After the state of Alabama made the decision to consolidate 25 small community colleges into 6 to 10 there was an opportunity to make a proposal for re-branding. Upon accepting our bid, we began to craft a brand that would embody the coastal lands of Alabama. The sunshine and shores of south Alabama are a big draw for students so this was a major component for the main identity. We were asked to create the University Seal, Athletic logo, Team icons, Shirt designs, as well as a proprietary alphabet that would go along with their athletic teams. It was an enormous honor to work on such a large project of collaboration and we enjoyed it immensely!